For Rick Santorum voters, it’s character that counts

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SHELBY TOWNSHIP, Mich. (MCT) — Suburban mom Judy Dlugosielski is a liberal Republican who favors abortion rights.

Yet as a crucial set of primaries nears, her choice for president is Rick Santorum, who would be the most conservative nominee of a major party in decades and a man who gained national prominence as a warrior against abortion.

Her decision rests on her perception of his character.

“We need to elect the person who’s going to do the best for the country. We need to have somebody who brings us back to the basics of home and family,” said the 56-year-old mother of a U.S. Marine, who is active in a local military-family support group even as she recovers from treatment for cancer.

For voters like Dlugosielski, the choice for president rests not on issues but on intangibles. Likability. Authenticity. The contrast between Santorum’s youthful and mostly sunny image and the older and colder persona of Mitt Romney is feeding a titanic struggle as the two head toward Feb. 28 primaries in Michigan and Arizona.

Santorum’s message, heavily laced with references to freedom and faith, has won him the backing of evangelical Christians and supporters of the tea party movement. More than Romney’s, his voters are staunchly conservative, male, less well-educated and fellow baby boomers, particularly those from the next primary battleground in the Midwest. But their growth has been driven less by demography than by style.

Those who have voted for Santorum, or plan to, say much of the attraction stems from an everyman image — the down-to-earth family guy motivated by unwavering and deeply held convictions — that stands out in a Republican contest in which no significant issue differences separate the top contenders.

Santorum, whose regular traveling aides are his two eldest children, features his family prominently in TV ads. Despite spending 16 years in Congress — and losing badly in a 2006 Senate re-election try — he presents himself as someone who rather reluctantly got back into national politics to fight a massive government overreach in the form of the new federal health care law.

One of his most reliable crowd-pleasing lines revolves around his wife, Karen, and their seven kids, ages 31/2 to 20. “Frankly, the last thing I should be doing is running for president right now,” he said to laughter from an overflow audience of 600 on Thursday at a rally in Shelby Township, north of Detroit, organized by the Michigan Faith and Freedom Coalition.

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