LOS ANGELES (MCT) — As Democrats launch their general election assault on Mitt Romney, their approach has sounded familiar to those who followed the meteoric rise and fall of Carly Fiorina and Meg Whitman, corporate chieftains who lost their Republican bids for senator and governor in California two years ago.

Much as Fiorina and Whitman emphasized their business experience, Romney’s presidential campaign has presented him to voters as the man to tackle the nation’s economic problems because of his grasp, as he likes to say, of “why jobs come and why they go.”