Now the general election has unofficially begun, you and I and pretty much everyone dear to us, except of course, beleaguered Kansas City Royal fans who eat BBQ at least twice a week, are about to be buried under such a blizzard of polls, we’ll be lucky to evade frostbite burns.

The two campaigns are poised to pivot like a fat kid on roller skates clutching an expiring candy store coupon — based on whatever data they receive from their intensely studied focus groups of potential voters. Because of ongoing leaps in technology and research, this time around the polling community has gravitated towards something called micro-demographics.