(MCT) — British vacuum cleaner maker Dyson is investing $1.5 million in a new call center in Aurora and plans to hire 200 employees over the next two years as it expands its customer service staff.

The company, founded by inventor James Dyson, entered the U.S. market 10 years ago with its bagless cyclone technology and established its American office with two people in River North. Six years ago, it moved to bigger space in the former Montgomery Ward catalog building at 600 W. Chicago Ave., which also houses the headquarters for daily deal company Groupon Inc. Dyson employs nearly 500 in the U.S., with about 325 in the Chicago area, most of them at the downtown headquarters. The company also operates a store and service center in Schaumburg.