Beware of startling reservations late in the campaign
When the end draws near and prospects darken, and polls solidify in the wrong direction, and the base sinks lower than the toenail clippings of a Galapagos turtle, does the practiced political operative give up? No sir, they whip out their secret weapon. Not the candidate’s spouse. The real ace up the sleeve -- The October Surprise.
Every campaign has one. Or more. It’s a piece of opposition research stashed away for a rainy day. For safe-keeping, behind glass, like a fire axe: “Open in the event of impending doom.” Something so incendiary it’s concealed in an asbestos-lined box buried deep in the back of the campaign manager’s underwear drawer.
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