Direction of Livestrong up in the air after Armstrong’s resignation
(MCT) — AUSTIN, Texas—As hundreds gather Friday night for a sold-out gala at the Austin Convention Center to kick off a 15th anniversary weekend celebration toasting the Livestrong Foundation, one question might loom for many.
What now? “Everybody is going to be looking at it like it’s under a microscope,” said Bill Sutton, a business professor and director of the University of South Florida’s Sport and Entertainment Management program. “It will be a lot of people asking questions whether they commit in the future … and whether their organization will benefit from the affiliation or not.” In the aftermath of a voluminous report from the U.S. Anti-Doping Agency detailing its case against Armstrong, the cyclist stepped down Wednesday as chairman of his cancer foundation. Following the announcement, a host of sponsors, including apparel giant Nike, dropped the athlete.
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