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Quinn's pension marketing push is derided as 'juvenile'

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Even before Quinn launched his marketing plan, the We Are Illinois coalition of labor unions contended the proposal was a "coercive diminishment" of modest retirement benefits and not a "real solution." The union group also warned it was a violation of the Illinois Constitution's guarantee of pension benefits and would "lead to costly litigation while the pension debt grows."

The governor's effort represents a back-to-the-future approach, attempting to merge his decades-long populist roots with modern social media tools. He invoked his history of petition drives stretching back more than 30 years that curbed the size of the legislature and altered lawmaker pay. Quinn even reverted to one of his political hallmarks, the Sunday news conference, to gain publicity on a traditionally slow news day.

Still, as he took questions from reporters, Quinn stopped short of his previous demand that any comprehensive pension plan should gradually shift the cost of pensions for teachers outside Chicago from the state onto local school districts — and local property taxpayers. Suburban Republicans and Democrats have adamantly opposed the cost shift.

While lawmakers are prepared to begin their postelection lame duck veto session during the final week of November, Quinn said he expected any action on pensions would not occur until January. The new year brings a lower voting requirement in the legislature to enact legislation.

The new website, thisismyillinois.com, remains a work in progress. It urges followers to "think web cam" to post pictures or videos on a related Facebook page that Quinn promised will be "shared with the legislators in Springfield."

There also are perils when it comes to social media. A Facebook search of "Governor Pat Quinn" turned up results that led with pages that called for the Democratic governor's removal from office. The same search on Twitter linked directly to Quinn's official account.

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