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Joining the team

First Midwest selects SCC as Agency of Record

Published: Thursday, Jan. 10, 2013 3:00 p.m. CDT
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First Midwest Bank bank hired Schafer Condon Carter — Chicago to develop a new marketing campaign.  

CHICAGO — First Midwest Bank selected Schafer Condon Carter (SCC) as the agency of record for its retail, commercial and wealth management businesses, according to Mark Sander, president and chief operating officer.

“Throughout the agency evaluation and review process, SCC consistently demonstrated a great sense of who we are, how our culture sets us apart in the marketplace and what we intend to accomplish throughout this region,” Sander said.

SCC will be responsible for strategic brand planning and identity, advertising, digital and social media, public relations and merchandising for First Midwest Bank. 

Brian O’Meara, executive vice president and director of marketing, will lead the bank’s relationship with SCC.

“All of us on the bank’s management team believe that SCC is a great fit for our bank,” he said. “They understand our organization and we have confidence in their ability to help us consistently grow our lines of business.”

The bank plans to launch its new marketing campaign early this year, according to O’Meara.

“We’re very excited to be part of the First Midwest Bank business team,” said David Selby, president of SCC.  “Its customers really believe in it. Its customer satisfaction levels outpace every other bank in Chicago, large and small. Its reputation for community service is excellent.

“So, while other banks continue to look for ways to add value to their customer relationships, we believe First Midwest will experience tremendous growth across its businesses in the next few years.”

About First Midwest Bank

First Midwest Bank, the wholly-owned subsidiary of Itasca-based First Midwest Bancorp, Inc. (NASDAQ: FMBI) is the premier relationship-based banking franchise in the dynamic Chicagoland banking market with approximately $8.2 billion in assets.

As one of the Chicago metropolitan area’s largest independent bank holding companies, First Midwest provides the full range of business, retail banking and wealth management services through some 95 offices located in communities in metropolitan Chicago, northwest Indiana, central and western Illinois, and eastern Iowa.

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