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Haugh: Brian Kelly taints image and crushes credibility at same time

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He has a thriving program balancing football and academics arguably better than any in America. The only other guy who fits more naturally on campus wears a green suit to football games. Notre Dame athletic director Jack Swarbrick already assured Kelly another contract extension and raise to his $3 million salary. He already easily is Notre Dame’s most adored coach since Lou Holtz, but apparently generational wealth and unconditional love isn’t enough.

Everybody understands a professional wanting to maximize earning potential. Nobody begrudges a coach’s ambition as long as he is forthright about it. But when the issue of NFL interest came up last weekend, Kelly danced better than the stars on ABC’s hit show. He parsed the language like the political operative he used to be. When Kelly said, “leaving was not an option,” he can insist it wasn’t because technically that was true that day.

But Kelly knew better. At least two NFL teams last week, including the Bears, asked intermediaries to gauge Kelly’s interest. One NFL assistant coach said he was aware Kelly recently reached out to an NFL head coach to see how pro jobs differ from college. Around the league, the word was out no matter what Kelly said at the podium.

At least Oregon coach Chip Kelly openly acknowledged NFL interest, considered his options quickly, and left little ambiguity for his employer or recruits. In doing so, Kelly avoided appearing as duplicitous as Notre Dame’s Kelly appears. If Brian Kelly would just own it the way Chip did, most people would understand and perhaps respect his dilemma.

The least-surprised people about Kelly’s Philly fling probably live in Cincinnati. On Dec. 5, 2009, after Cincinnati beat Pittsburgh in the Big East championship game, former Bearcats receiver Mardy Gilyard was asked about Kelly’s rumored departure for Notre Dame.

“It’s like when your mom tells you the sky is blue, you know it’s blue without having to look outside,” Gilyard said. “With Coach Kelly telling us he’s not leaving, we know he’s not going anywhere.”

Five days later, the sky fell on the Cincinnati program. Notre Dame hired Kelly, whom the Chicago Tribune reported had met with Irish representatives days before the Cincinnati-Pittsburgh game.

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