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Celebrating 30 years of Pheasants Forever — with concerns ahead

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But wildlife’s welfare — like people’s welfare — is correlated to the health of land and water.

Which is why from the outset Pheasants Forever’s goal was as much to be a protector of these resources as it was to be a “bird club” for passionate hunters.

Bruce Hertzke of Forest City, Iowa, knows that passion.

The retired CEO of Winnebago Industries, Hertzke has been around Pheasants Forever since not long after its inception, and is a national board member.

He recalls fondly the time not long ago when Iowa vied with South Dakota as the nation’s top pheasant state.

Today Iowa lies almost dormant as a ringneck producer, its birds the victims not only of high corn and soybean prices but a series of wet spring nesting seasons.

“I think a key to Pheasants Forever’s success going forward lies with our farm bill biologists,” said Hertzke, who owns two farms, both set aside for conservation. “We need to show farmers they can maximize their income by farming most of their land, while setting aside marginal acres in conservation programs.”

Charlie McLravy of East Lansing, Mich., is another national board member who knows well the daunting task of producing pheasants against long odds. Michigan’s annual pheasant harvest has fallen to fewer than 100,000 birds.

Yet even in Michigan the passion for pheasants — albeit in many cases, distant ones — still burns:

The Ingham County (Mich.) Pheasants Forever chapter McLravy helped found has raised $406,000 for habitat and other initiatives in that county and beyond, and has more members — 508 — than all but three of the organization’s 750 chapters.

How long these achievements can be sustained in an era of aging hunters (average age of a Pheasant Forever member is 54) concerns McLravy.

“It’s the same challenge every group like ours has,” he said. “Who will be the next generation of conservationists?”

A team for the future

Pheasants Forever CEO Howard Vincent, 56, knows the obstacles that lie ahead for pheasants, yet believes his group is positioned for success.

With 250 employees, among them farm bill biologists, habitat specialists and regional representatives spread across 20 states, Pheasants Forever has the reach, Vincent says, to deliver conservation while introducing increasing numbers of young people to shooting and hunting.

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