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Haugh: Keppinger addition no home run, but he’s what White Sox need

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“I used to cry when I struck out,” Keppinger said. “I hated that feeling. I tried my hardest with two strikes. I’d rather just hit it back to the pitcher. Through high school, college and pro ball, it carried over.”

Now it carries Keppinger to Chicago. The first player Hahn signed outside the organization as general manager, Keppinger represents the head-over-heart thinking many expect from the new Sox regime. If Hahn’s predecessor, Ken Williams, was considered an impulse shopper, Hahn is the type of guy you imagine strolling down grocery-store aisles with a calculator.

The $12 million price tag for Keppinger to play third base for three years equaled the total cost the Yankees signed Kevin Youkilis for one. Youkilis supplied the Sox with toughness and leadership intangibles that Williams occasionally overvalued. But the player fans greeted as “Youuuuuuk” never provided much at the plate. He managed a .236 batting average and struck out 69 times in 344 plate appearances. Acquired in June, Youkilis was part of an ignominious trio that contributed to the Sox ranking last in on-base percentage among third basemen.

In contrast, Keppinger enjoyed a career year. In 115 games, Keppinger hit .325 with an on-base percentage of .367 and remained one of the hardest batters to strike out. Over Keppinger’s eight major league seasons, he has struck out just 173 times in 2,705 plate appearances — once every 15.6 times. Teammate Adam Dunn had 173 strikeouts last season by late August.

“That was a huge part of this,” Hahn said, also referencing Keppinger’s on-base plus slugging percentage (OPS) of .806 last season.

Signing a lesser-known 32-year-old veteran on his seventh team as the biggest offseason addition could symbolize the winter that seamheads took over U.S. Cellular Field — a notion that makes Hahn chuckle.

“I understand completely what you’re saying, but I don’t think that just because this offseason we didn’t do anything splashy or headline-grabbing it means we’ll shy away from those moves,” Hahn said. “It was based on what was available, what it would cost us, and what was the best fit. This was a guy we wanted to make sure we got.”

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