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Dow average closes at all-time high

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“Momentum and the fear of underperformance are the driving forces that take on a life of their own,” Elliot Spar, market strategist at Stifel Nicolaus & Co., said in afternoon commentary.

The price of commodities also rose, with oil futures for April delivery adding 70 cents, or 0.8 percent, to end at $90.82 a barrel. Gold gained for a second session, with futures for April delivery rising $2.50, or 0.2 percent, to finish at $1,574.90 an ounce.

Equities extended their rally after the Institute for Supply Management released its index of nonmanufacturing activity, which climbed to 56 percent in February from 55.2 percent the month before.

“It’s a very solid reading that usually doesn’t get much attention,” Hogan said.

Notable movers included shares of Qualcomm Inc., up 2 percent after the computer-chip maker raised its dividend by 40 percent and created a $5 billion share-buyback program.

American Apparel Inc. rallied nearly 19 percent after the retailer projected 2012 sales that beat estimates; J.C. Penney Co. shares fell almost 11 percent after a large shareholder sold a portion of its holdings.

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