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Looking ahead during National Newspaper Week

Published: Saturday, Oct. 5, 2013 5:30 a.m. CDT

Newspapers play an important role in communities across America.

They provide readers with news and information they need to live informed lives. They offer businesses an opportunity to market their goods and services. They allow people to find places to live, places to work and a place to sell that couch that’s been sitting in the basement.

Sunday kicks off National Newspaper Week, which observes the importance of newspapers to communities large and small. This is the 73rd National Newspaper Week.

These days, it seems the week’s name is outdated. While newspapers continue to serve readers, they do so on platforms beyond paper and ink.

According to American Opinion Research, 3.4 million adults in Illinois read a newspaper on Sunday. Add in daily reading habits and those who read online or on a mobile device, that reach hits 5.5 million Illinoisans.

As technology changes, so do the methods by which newspapers deliver news and information to readers.

Readers can now consume news on a computer at work, a smartphone on the train or a tablet on the couch.

If something important happens, many readers receive an email or text message alerting them to read more at the newspaper’s website.

Although how people consume the news is evolving, the Morris Daily Herald’s commitment to Grundy County remains unchanged. On page 2 every day, we publish three phrases – relevant information, marketing solutions and community advocates – that illustrate our commitment.

Whether it’s informing you about a string of robberies on your block or sharing the fun residents had at Corn Fest, our journalism is relevant to those who call Grundy County home.

We accomplish this through our community involvement.

We sponsor and support community events – such as next week’s first-ever Women of Distinction – to help get their message out because it’s important that we are part of the community.

We accomplish this through our advertising. Whether it’s a traditional print ad or an ad on our website, businesses are able to reach you and provide goods and services that you need to live your life.

Join us as we celebrate National Newspaper Week. It’s not all about ink and paper anymore, but it’s still about the relevant local news and information you need.

We’re happy to be a part of your life and serving Grundy County to make it a better place to live.

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