Finding the right product and sticking with it
This past weekend, I visited a friend where we had a little guy time playing darts and enjoying adult beverages. So, naturally, the conversation shifted to our preferences for soap.
I’m a Dove guy. Ron prefers to be Zestfully clean. Jeff favors Dial and Caress. Sounds like a manly conversation, doesn’t it? Perhaps surprisingly, men apparently have strong preferences when it comes to beauty bars.
I wonder if our choices stem from the brands our mothers bought or if wives are a bigger influence. But one thing is clear: Once a guy has a favorite soap, no other brand will do.
On occasion, we may try a new product but it would have to have a strong promise to alleviate some issue we are having such as dry skin or itchiness. But changing soap brands is a major deal.
I’m so stuck on Dove that I take a bar with me when I travel. Ron is the same way. Hotel soap will not do.
The objections to new brands fell into two categories – they either leave an icky film on one’s skin or they leave us scratching all day. When something works, you stick with it.
The conversation started when I told them I had entered an essay contest for Dove products. On a whim, I clicked on a link on Facebook and wrote a 100-word essay for a grand prize worth $65,000. The winner is selected from 10 finalists who are interviewed over the phone. I had my interview last week making me a finalist.
I’m not holding my breath on winning but wouldn’t it be nice. The last time I entered a contest like that, I won $1,000 worth of sporting goods for a charity of my choice. I think maybe I should enter more contests.
I think one key to winning is to believe in what you’re writing about. When I won the sporting goods prize, I had written about my Little League coach, Dave Lohr. I certainly believe in him. And I’m pretty stuck on Dove soap.
I guess I need to find other products I like and find contests for them. So, cigars, Lego blocks and Monical’s Pizza are at the top of the list. I have plenty of cigars and Lego’s, so if you’re listening, Monical’s, I’m looking for a contest.
• David Porter can be reached at firstname.lastname@example.org.